SEO checklist for your website

✦ How does it work?

Check your website
point by point.

Go through all 25 points. Tick what's already in order. Whatever you haven't ticked off yet is your SEO action plan for this week.

Your progress 0 of 25 done

01 · Homepage

These are the points Google looks at first.

My homepage has a clear H1 heading with my main keyword The H1 tells Google and your visitor straight away what your page is about.
Urgent
My meta title is set (max. 60 characters, contains my keyword) This is the clickable blue text people see on Google.
Urgent
My meta description is written (max. 155 characters, with a clear CTA) A good meta description makes it more likely that people click through.
Urgent
All images on my homepage have alt text Google can't "see" images, the alt text describes them.
Important
My name/business name, address and phone number are on the website Local SEO requires consistent NAP details (Name, Address, Phone).
Important

02 · Page speed & technical

A slow site loses you out on two fronts: visitors drop off and Google ranks you lower.

My website loads within 3 seconds (tested via pagespeed.web.dev) 53% of mobile visitors leave a page if it takes longer than 3 seconds to load.
Urgent
My website has an SSL certificate (URL starts with https://) Without HTTPS, Chrome marks your site as not secure, and so does Google.
Urgent
My website is fully mobile-friendly (tested on a phone) Google primarily indexes the mobile version of your site.
Urgent
Images are compressed (under 200KB per image) Large images are the #1 reason for slow loading times.
Important
There are no broken links on my website (404 errors) Dead links frustrate visitors and are a negative SEO signal.
Recommended

03 · Content & copy

Good content is the foundation of lasting SEO.

Every service or product page has a unique primary keyword One page = one keyword. Multiple keywords compete with each other.
Urgent
My keyword is in the first paragraph of every page Google gives the first paragraph more weight than the rest of the text.
Important
My service pages contain at least 300 words of text Thin pages rank poorly, Google wants proof that you're an expert.
Important
I use subheadings (H2/H3) to make my copy easy to scan Headings help readers and Google understand the structure of your page.
Important
My website has a blog or knowledge base with at least 3 articles Fresh content is a signal that your website is active and relevant.
Recommended

✨

Quick win: No blog yet? Write one article of 500+ words about the question your customers ask most. That's enough to get started.

04 · Local SEO

Do you work locally? Then these are the most valuable points on the whole list.

I have a fully completed Google Business Profile This is the #1 way to appear in local search results and Maps.
Urgent
My Google Business Profile has at least 10 recent reviews Reviews are one of the strongest signals for local rankings.
Urgent
My town or city is on the relevant pages of my website E.g. "photographer Utrecht", so Google can link you to your location.
Important
I reply to all Google reviews (including the negative ones) Replying to reviews shows engagement and improves your local score.
Recommended
My business is listed in local directories (Yelp, local business guides, etc.) Consistent listings in several places strengthen your local authority.
Recommended

05 · Google & measuring

You can only improve what you measure. These tools are free and essential.

My website is set up in Google Search Console Search Console shows which keywords you're found for and which errors Google sees.
Urgent
My sitemap has been submitted to Google Search Console A sitemap helps Google find and index all the pages on your site.
Important
I have Google Analytics (or an alternative) installed Without analytics you're flying blind, you don't know who visits your site or how.
Important
I check Search Console at least once a month See which keywords send traffic, and optimise those pages further.
Recommended
I've analysed at least 1 competitor: which words do they rank for? You don't have to reinvent the wheel, learn from what already works.
Recommended