Skip to content

Home/Training/Content & Reels

✍️🎬 Content creation & Reels

Content that works.
And Reels that stop people scrolling.

From a blank page to a content strategy that fits your brand. And from idea to a Reel that stops people scrolling. With your phone, no film school needed. In English or Dutch.

What you learn

Content strategy + video. In one training.

✦ Strategy

Content that suits you

What do you make, for whom and why? Learn how to define your content pillars, find a rhythm that works for you and make a plan without having to think about it every day.

  • Defining content pillars
  • Getting clear on your target audience
  • Setting up a content calendar
✦ Writing

Copy in your voice, without endless staring

Captions, blogs, posts. Learn to write in a way that matches how you talk. With AI as a helper, not a replacement, so it stays your voice.

  • Writing hooks that make people read on
  • Using AI in your own voice
  • Posts that get people responding
✦ Reels

Video with your phone. Simple as that.

From idea to publication. How to film, what to say, how to edit and when to publish. No expensive equipment, no technical hassle.

  • Filming techniques with your smartphone
  • Editing without complex software
  • Hooks, captions and hashtag strategy
FAQ

Frequently asked questions

Do I need lots of followers to get started?

No. Creating content is useful whatever your follower count. The training focuses on content that works for your target audience, not on going viral.

Do I need expensive equipment for Reels?

No. A recent smartphone is more than enough. We work with what you already have. Good lighting can help, but we explain that too in a way that doesn't cost much.

How long before I see results?

Many participants see more engagement within the first few weeks when they apply what they've learned. Content is a long-term game, but good Reels can bring reach quickly.

Is this also for YouTube or TikTok?

The principles apply to all short-video platforms. We focus on Instagram Reels, but everything you learn also works on TikTok and YouTube Shorts.

Can I also take this as an on-site workshop?

Yes. The training is available as an online course at your own pace (in Dutch for now) and as an intensive on-site workshop in English or Dutch, one-to-one or for your team. Get in touch for a tailored offer.

Ready to create your own content?

Book a free intro call. Together we look at what works best for you and which format suits your situation.