Audience & campaign structure
Who do you want to reach? What do you want to achieve? Learn how Meta campaigns are built and which structure works for your situation.
What you'll learn
From campaign logic to a live ad.
Ads that stand out
Good copy, a strong visual, the right hook. Learn what works in the feed and how to make ads with tools you already have.
Reaching the right people
Audiences, interests, lookalike audiences, retargeting. Learn how targeting really works and where most beginners go wrong.
Measuring what works
Setting up the Meta Pixel, creating conversion events, reading results. Without good measurement you don't know what your ad budget delivers.
Adjusting based on data
How do you read the numbers? When do you stop an ad? When do you scale up? Learn the metrics that really matter.
Online course or on-site workshop
Choose what suits you: online at your own pace (in Dutch for now) or an intensive day on-site, fully tailored to your business and goals, in English or Dutch.
FAQ
Frequently asked questions
Can I really learn Meta Ads myself?
Yes. Meta Ads looks complicated, but the basics are easy to learn once you know what to look out for. In this training you learn step by step how to set up, manage and adjust a campaign. No technical background needed.
What do I need to get started?
A Facebook account, a business page and an idea of what you want to achieve. You learn the rest in the training.
How is this different from hiring someone for ads?
When you do it yourself, you only pay your own ad spend and you're fully in control. You understand what's happening, can adjust straight away and don't depend on an agency that you also have to brief.
Is there a minimum ad budget?
No ad spend is required for the training. You can learn everything and only start advertising when you feel ready. For real campaigns, €5 to €10 a day works fine to test what works.
Ready to run your own ads?
Book a free intro call. Together we look at what works best for you: an online course or an on-site workshop.